"If we do not succeed in solving a mathematical problem, the reason frequently consists in our failure to recognize the more general standpoint from which the problem before us appears only as a single link in a chain of related problems. After finding this standpoint, not only is this problem frequently more accessible to our investigation, but at the same time we come into possession of a method which is applicable also to related problems." — David Hilbert
The following formulae generalize $(1)$ in my previous post Killing three birds with one stone. For implications in a triangle see also Proofs and applications of two well-known formulae involving sine, cosine and the semiperimeter of a triangle.
Here, $a$, $b$, $c$, $d$ are the sides of a general convex quadrilateral, $s$ is the semiperimeter, and $\alpha$ and $\gamma$ are two opposite angles. Then
Proof. By the Law of Cosines,
$\square$
A proof of Bretschneider's formula
The formulae in $(1)$ can be rewritten as follows
$$ad\sin^2{\frac{\alpha}{2}}+bc\cos^2{\frac{\gamma}{2}}=(s-a)(s-d)\tag{9}$$
and
Multiplying $(9)$ and $(10)$ we get
Expanding, factorizing, completing the squares and keeping in mind some well-known trigonometric identities,
$$\begin{align*}abcd\cos^2\left({\frac{\alpha+\gamma}{2}}\right)+\left(ad\sin{\frac{\alpha}{2}}\cos{\frac{\alpha}{2}}+bc\sin{\frac{\gamma}{2}}\cos{\frac{\gamma}{2}}\right)^2 &=(s-a)(s-b)(s-c)(s-d)\tag{12}\\abcd\cos^2\left({\frac{\alpha+\gamma}{2}}\right)+\left(\frac{ad\sin{\alpha}}{2}+\frac{bc\sin{\gamma}}{2}\right)^2 &=(s-a)(s-b)(s-c)(s-d)\tag{13}
\end{align*}$$
Since the area of $ABCD$ can be expressed as the sum of the areas of $\triangle{ABD}$ and $\triangle{CBD}$, which in turn can be written as $\frac{ad\sin{\alpha}}{2}+\frac{bc\sin{\gamma}}{2}$, then we are done.
\end{align*}$$
Since the area of $ABCD$ can be expressed as the sum of the areas of $\triangle{ABD}$ and $\triangle{CBD}$, which in turn can be written as $\frac{ad\sin{\alpha}}{2}+\frac{bc\sin{\gamma}}{2}$, then we are done.
$\square$
An alternative form of Bretschneider's formula
We encourage readers to prove the following formula for themselves.
Prove that the area of a general convex quadrilateral is given by the following formula:
$$K=\sqrt{abcd\sin^2\left({\frac{\alpha+\gamma}{2}}\right)-s(s-c-d)(s-b-d)(s-b-c)},$$
where $a$, $b$, $c$ and $d$ are the sides lengths, $s$ is the semiperimeter, and $\alpha$ and $\gamma$ are opposite angles.
A concept map of identities $(9)$ and $(10)$
Below you can find a concept map of the identities $(9)$ and $(10)$ so you can see clearly what's going on here (click on the image to have a better view).
It would be interesting to investigate whether identities $(9)$ and $(10)$ can be generalized to other geometries.
I have organized my ideas presented in this page (and related links) and put it in a draft paper which you can download here.